Mohamed
ElQady ـــــــ

Developer Designer Typographer Branding Coding Calligrapher CMS Dreamer

Brand and web by the same person, WordPress, Salla, Zid, Shopify and Odoo.

GIZA · EST. 2019

ــــــــــ THE PROBLEM

Most stores lose the sale somewhere between the ad and the checkout. Usually in a place nobody thought to look: a page that takes four seconds to load, an Arabic version that reads like a translation, a logo that falls apart at thirty-two pixels.

Every project starts by finding where yours leaks. One call, a written audit of the store and the brand, and a short list of what to fix first — yours to keep whether we work together or not.

ــــــــــ PLATFORMS

Five platforms, chosen on purpose

12 PROJECTS

WordPress

Custom themes, never a page builder. For content-heavy sites that must stay fast as they grow.

06 PROJECTS

Shopify

When the catalogue is large or the business sells outside the region. Liquid, not an app for every problem.

04 PROJECTS

Odoo

For businesses that run stock, sales and accounting in one system. The website and store sit on top of the ERP you already use.

08 PROJECTS

Salla

The default for Saudi merchants. Arabic-first, local payments, a theme layer that takes real customisation.

05 PROJECTS

Zid

Lighter than Salla and quicker to launch. Good for a first store that needs to be live this month.

35+ PROJECTS

Same standard, whichever platform you pick.

ــــــــــ SELECTED WORK

Stores that had to sell

Maqam Al Oud

WEB

BRANDING

Maqam Al Oud

CLIENT

Maqam Al Oud

PLATFORM

Shopify

YEAR

Khalagaat

WEB

BRANDING

Khalagaat

CLIENT

Khalagaat

PLATFORM

WordPress

YEAR

Crystal Shades

WEB

BRANDING

Crystal Shades

CLIENT

Crystal Shades

PLATFORM

WordPress

YEAR

Bikes Land

WEB

BRANDING

Bikes Land

CLIENT

Bikes Land

PLATFORM

Zid

YEAR

TALS — Thiqat Al Tamayoz

WEB

BRANDING

TALS — Thiqat Al Tamayoz

CLIENT

Thiqat Al Tamayoz (TALS)

PLATFORM

Custom code

YEAR

StreamEgy

WEB

BRANDING

StreamEgy

CLIENT

StreamEgy

PLATFORM

Odoo

YEAR

PROJECTS SHIPPED

0 +

YEARS

0 yrs

PLATFORMS

IDENTITIES

0 +

COUNTRIES

AVG PAGESPEED

0 /100

Wondering where your store leaks?

One call. A written audit you keep either way.

ــــــــــ THE TURN

I also build the brand underneath it.

A store is the last step of a brand, not the whole of it. When one person does both, the identity survives contact with a real checkout.

Muhra

Origin No.4

Origin Coffee

Beit Rumman

Beit Rumman Hospitality

Nakhla

Nakhla Trading

ــــــــــ Testmonials

Clients said before

“

“He rebuilt our store in five weeks. Mobile checkout went from something we apologised for to the part of the site we now show off first.”

Karim Mansour

FOUNDER, KEMET LEATHER

“

“The new identity finally looks like the product tastes. Retailers started calling us back, and the first packaging run sold out in a month.”

Salma Adel

CO-FOUNDER, SINAI HERBS

“

“Clear timeline, honest pricing, no surprises. The Salla store launched on the date he promised and orders doubled within the first quarter.”

Omar Fathy

CEO, NILE GRAIN BAKERY

“

“He asked better questions than our old agency ever did. The site is faster, cleaner, and our team updates it without calling anyone for help.”

Mariam Farouk

MARKETING LEAD, ZAMALEK FLORIST

“

“We came in for a logo and left with a whole system. Every label, post and shelf card now looks like it belongs to the same family of products.”

Ahmed Samir

OWNER, WADI OLIVE CO.

“

“The audit alone paid for itself. He found what was killing conversions, fixed it in two weeks, and the numbers moved the very next month.”

Youssef Hegazy

FOUNDER, AHL MASR CERAMICS

ــــــــــ SERVICES

What you can hire me for

Six ways in. Most people start with one and end up with two — every price is quoted after the call, once I know what is actually in front of us.

WEB

Store build

A new store, built from the catalogue up on the platform that actually suits how you sell.

— Platform chosen with you, not for you
— Custom theme, no page builder
— Arabic and English from day one

BRAND

Brand identity

The mark, the system around it, and the rules that keep it intact once other people start using it.

— Arabic and Latin wordmarks
— Type scale, palette, grid
— Brand book in both languages

WEB

Redesign

For a store that used to convert and quietly stopped. Starts with the audit, not the moodboard.

— Written audit you keep either way
— Rebuild on the existing traffic
— Speed budget agreed up front

BRAND

Packaging

Labels, boxes, dielines and the print spec — checked on press so the first run is not the test run.

— Structure and label system
— Variant logic that scales
— Print spec and press check

WEB

Care plan

Updates, backups and small fixes every month, so nothing breaks in the background while you sell.

— Monthly updates and backups
— Small fixes included
— Cancel any month

BRAND

Art direction

Photography, campaign and the look of everything that comes after the logo is finished.

— Shoot brief and direction
— Campaign layouts
— Social template kit

07 — PROCESS

How it works

Talk, then audit

One call, then I go through what you have — site, analytics, competition. You get a written read on what is actually costing you sales.

Direction

Two routes, not ten. Each a real page you can open on your phone, not a slide. We pick one and I do not show you the other again.

Build

Weekly builds on a staging link. You see it as it happens, so nothing is a surprise at the end.

Launch and stay

I handle migration and DNS. Thirty days of fixes included, and I am reachable after that.

ــــــــــ QUESTIONS

Asked before you ask

How long does a store take?

Most store builds take 6–8 weeks from the first call to launch. Redesigns on an existing store usually take 4–6.

Do you work in Arabic and English?

Yes. Both languages are built from day one, with RTL set up properly and the Arabic written, not translated.

Which platform should I be on?

It depends on your catalogue, market and budget. We decide together after the audit call.

What happens after launch?

Thirty days of fixes are included. After that, the care plan covers updates, backups and small changes every month.

Do I own the files?

Yes. The theme, brand files and accounts are yours once the project is paid.

MohamedElQady ـــــــ

Developer Designer Typographer Branding Coding Calligrapher CMS Dreamer

Most stores lose the sale somewhere between the ad and the checkout. Usually in a place nobody thought to look: a page that takes four seconds to load, an Arabic version that reads like a translation, a logo that falls apart at thirty-two pixels.

Five platforms, chosen on purpose

WordPress

Shopify

Odoo

Salla

Zid

Same standard, whichever platform you pick.

Stores that had to sell

Maqam Al Oud

Khalagaat

Crystal Shades

Bikes Land

TALS — Thiqat Al Tamayoz

StreamEgy

Wondering where your store leaks?

I also build the brand underneath it.

Muhra

Origin No.4

Beit Rumman

Nakhla

Clients said before

What you can hire me for

Store build

Brand identity

Redesign

Packaging

Care plan

Art direction

How it works

Talk, then audit

Direction

Build

Launch and stay

Asked before you ask

Shall we talk?

Mohamed
ElQady ـــــــ