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Two tracks.
Usually both.

Some clients need to decide what they are. Some need it built. Most need both, in that order — which is the only order that saves money.
01 — BRAND

Brand

Before anyone writes a line of code, I decide what this thing is. Strategy, name, mark, type, colour, and a system your whole team can use without asking me.
IDENTITY SYSTEMS · NAMING · ART DIRECTION · GUIDELINES
THE BRAND TRACK →
02 — BUILD

Build

Then I build it properly. WordPress you can actually edit, or a store platform when the project needs one — fast, accessible, and handed over clean.
WEB DESIGN · WORDPRESS · WOOCOMMERCE · PERFORMANCE
THE BUILD TRACK →
CAPABILITY MATRIX

Where the two halves meet

Click any cell for what it actually means. The merged rows are the whole argument: one person carries them across.
STAGE
BRAND
BUILD
Decide
Positioning workshop · naming support · competitor sweep
One working session where we agree what the business is and who it is for, written down as a single line we both sign off.
Content audit · sitemap · platform choice
I read every page you have, decide what stays, and pick the platform that suits how you sell — not the one I like.
Direct
Art direction — two directions, shown in context
BOTH TRACKS
Two real routes, each shown on a product page, a post and a sign. You pick one; I refine it. The other is never shown again.
Design
Logo & wordmark · colour · brand guidelines
The mark in every size it will live at, the palette with its rules, and a guideline PDF your team can use without me.
Page design · components · responsive states
Every page designed against the identity, at phone and desktop, with the empty and error states nobody else draws.
System
Type scale and design system
BOTH TRACKS
The file both halves share. The typeface I pick for the logo is the one I set in the CSS, so nothing drifts between design and build.
Build
Social kit · print · deck templates
Templates your team fills in, so the identity survives the first month of other people using it.
WordPress / Elementor · WooCommerce · Shopify, Salla, Zid · CMS training
Built, tested on real devices, tuned for speed, then a recorded walkthrough so you can edit it yourself.
PACKAGES

Three shapes, honest numbers

BRAND ONLY

Identity

When you know what you’re building but it doesn’t look like anything yet.
FROM
$1,800
3–4 WEEKS
— Strategy session
— Two directions, one refined
— Full logo suite
— Type and colour system
— 20-page guideline PDF
— Social kit
REVISIONS
Two rounds on the chosen direction
YOU PROVIDE
A decision-maker at the workshop
PAYMENT
40 / 40 / 20
NOT INCLUDED
Website, photography, print costs
START WITH IDENTITY
BRAND + BUILD
MOST PROJECTS

Launch

Brand and website, decided and built together. Most of my work.
FROM
$4,200
6–8 WEEKS
— Everything in Identity
— 6–9 page website, designed and built
— CMS you can edit
— Analytics and launch support
— Training session
REVISIONS
Two rounds on design, one on build
YOU PROVIDE
Page content and product photos
PAYMENT
40 / 40 / 20
NOT INCLUDED
Long-form copywriting, paid plugins, hosting
START WITH LAUNCH
BUILD ONLY

Build

You have the brand, or the designs. I build it properly.
FROM
$2,400
2–4 WEEKS
— Build from your files, or my design on your brand
— Responsive and CMS-editable
— Performance-tuned
— Handed over clean
REVISIONS
One round per page on staging
YOU PROVIDE
Brand files or Figma, and content
PAYMENT
40 / 40 / 20
NOT INCLUDED
Brand work, content writing, hosting
START WITH BUILD
RETAINER ADD-ON

Care — $240 / month

Updates, backups, plugin and core maintenance, four hours of small changes, and a monthly performance note. Rolling, cancel any month.
ADD CARE
EVERY PROJECT INCLUDES A FIXED PRICE, A FIXED DATE AND A TRAINING SESSION.
STACK AND STANDARDS
STACKS I BUILD IN
WordPress + Elementor
WooCommerce
Shopify, Salla, Zid
Odoo website
Headless WP, React / Vite
EVERY BUILD INCLUDES
Responsive down to 320px
WCAG 2.2 AA
Core Web Vitals in the green
Schema markup and analytics
Backups and a handover doc
WHAT YOU GET AT THE END
Admin access, all of it
A recorded walkthrough
A written edit guide
Source files
30 days of support
SCOPE

The questions before the call

Agencies: I take white-label work too. Same process, your name on it, and I stay out of the client relationship.

Two rounds on the chosen brand direction, two on page design and one on the build. Each package states it, so there is no guessing.

SEE THE PACKAGES →

Then you probably want the Build track, or a refinement rather than a new identity. I will tell you honestly which on the first call.

THE BUILD TRACK →

Yes. Everything is CMS-editable and you get a recorded walkthrough and a written edit guide at handover.

HOW HANDOVER WORKS →

Yes. I can design and hand over clean files, or build alongside them on the same repository.

START A PROJECT →

One hour for the workshop, a person who can make decisions, and your existing files if you have any.

THE PROCESS →

40% to start, 40% at the design sign-off, 20% at launch. Fixed price, agreed before we begin.

SEE THE PACKAGES →

Thirty days of fixes are included. After that, Care covers updates, backups and small changes each month.

ABOUT CARE →

Yes. Same process, your name on it, and I stay out of the client relationship.

EMAIL ME →

Yes. Both languages from day one, with RTL built properly and the Arabic written, not translated.

SEE THE WORK →

Shall we talk?

START A PROJECT
EMAIL ME
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