BRAND TRACK

Brand identity, decided before it's drawn.

Strategy, name, mark, type and colour — built as one system your team can use without calling me. Two directions, never six, because six options means nobody has decided anything yet.

WHAT YOU GET

Positioning

One line that says what the business is and who it is for. Everything else is judged against it.

Naming support

When the name is still open: a shortlist, checked for domain, handle and trademark noise.

Logo & wordmark

Arabic and Latin, drawn to work at 16 pixels and on the side of a building.

Type & colour

A type scale and a palette with rules, not just swatches.

Guidelines

A 20-page PDF in both languages, written for the people who will use it.

Social & print kit

Templates your team fills in, so the identity survives its first month.

HOW IT RUNS

Four weeks, four beats

WEEK 1

Decide

A workshop and a competitor sweep. Nothing visual yet, on purpose.

WEEK 2

Direct

Two directions shown in context — on a product, a post, a sign.

WEEK 3

Refine

One direction, refined into the full logo suite and system.

WEEK 4

Hand over

Guidelines, source files and a walkthrough of how to use them.

THE FULL PROCESS →

THE PACKAGE

Identity

FROM

$1,800

Three to four weeks. Add a website later and the Launch package credits what you already paid for.

COMPARE ALL PACKAGES →

INCLUDES

Strategy session, two directions, one refined, full logo suite, type and colour system, guideline PDF, social kit

REVISIONS

Two rounds on the chosen direction

YOU PROVIDE

A decision-maker at the workshop

PAYMENT

40 / 40 / 20

NOT INCLUDED

Website, photography, print costs

THIS TRACK IN THE WILD

ALL IDENTITIES →

A production house whose credit card was the only place its name appeared at a consistent size. Title cards became the identity.

Art direction|Logo|Marketing

#08090b

#f2f3f5

Five subsidiaries that had drifted into five identities. An endorsement system that lets them keep their own faces and still share a name.