Sadaf’s name appears at the head of every film they make and it had been redrawn by whichever editor was on the job. The identity problem was an animation problem: the mark needed to exist in time, not on paper.
Designed the title card first and derived the static mark from its final frame, rather than animating a logo afterwards.
A three-second build with a fixed frame count, delivered as an editable project file so editors stop redrawing it.
Poster direction that treats the credit block as the layout, because in this industry the credits are the argument.
Every film since carries the same three seconds. The poster system is now used by the clients Sadaf produce for, which was not in scope and is the best thing about it.
