Origin No.4
Packaging that has to work on a shelf, in a hand, and at 400 pixels in a subscription email. The lot number does all three.
The story
Origin roast a new single lot every Tuesday. The old bag design named the farm, the varietal, the altitude and the processing method in the same weight, which meant it named nothing. The identity had to make one thing legible from two metres.
The lot number became the identity. It is the largest element on the bag, it dates the coffee, and it is what regular customers already say out loud.
A single-ink system so a new lot is a plate change rather than a print run — the economics of a weekly roast do not survive four-colour bags.
Arabic and Latin lockups set to the same cap height so the bag reads the same in either market.
A weekly lot now costs one plate change. The number became the thing customers ask for by name, which was not the plan but is the better outcome.
Identity system
Bag and box packaging
Lot numbering system
Single-ink print specification
Subscription email kit
Brand book, 28 pages
