Qimam Holding
Five subsidiaries that had drifted into five identities. An endorsement system that lets them keep their own faces and still share a name.
The story
Qimam’s subsidiaries operate in logistics, contracting and food, and had reasonably concluded over eight years that they had nothing in common. The group wanted one identity. The subsidiaries wanted to keep theirs. Both were right.
An endorsement system rather than a masterbrand: each subsidiary keeps its mark and carries a fixed group signature at a fixed ratio.
The group mark was refined, not replaced — the peaks were straightened to a single angle so it reproduces at signature size.
One governance sheet that says what a subsidiary may change and what it may not, which is the part that actually holds a group together.
Nobody lost a logo and the group finally appears on everything. Investor materials stopped looking like five companies applying separately.
Group mark refinement
Endorsement system
Subsidiary lockup rules
Investor material direction
Governance sheet, Arabic and English
