Dawa
Eleven pharmacy fascias in two governorates, each painted by a different signwriter. One system that a local contractor can actually execute.
The story
Dawa’s branches looked like eleven separate businesses because they were signed as eleven separate businesses. The constraint was blunt: whatever was designed had to be buildable by the sign shop down the road from each branch, at that shop’s prices.
A fascia system built from two elements a local sign shop already stocks: a flat panel and a single-stroke letterform.
Green reserved for the cross and nothing else, so the accent means ‘pharmacy’ rather than ‘brand’.
An eight-page execution sheet in Arabic with dimensions in the units the contractors use.
All eleven fascias were rebuilt locally within a quarter, at a fraction of a national contractor’s quote, and they match.
Identity system
Fascia and signage specification
Uniform and bag applications
Arabic execution sheet
Campaign templates
