Nakhla
Six years of equity in a mark nobody wanted to lose, and a label system that could not tell two honeys apart. A refresh, not a rebrand.
Origin No.4
Packaging that has to work on a shelf, in a hand, and at 400 pixels in a subscription email. The lot number does all three.
Muhra
A made-to-measure atelier that had been borrowing a European luxury language it did not need. The mark came out of the pattern-cutting table.
Origin No.4
Single-lot coffee with a subscription nobody was using. Rebuilt around the roast calendar so the subscription became the obvious choice.
Muhra Atelier
A made-to-measure atelier whose whole proposition is patience. The store had to slow people down rather than rush them to checkout.
Sahil Outdoors
Camping gear sold to people shopping on a phone in a car park. Checkout dropped to two steps and mobile conversion moved for the first time in two years.
Nakhla Honey
400 SKUs and no way to explain why any of them cost what they do. We rebuilt the catalogue around origin rather than jar size.